Designer Inventor Business consultant Entrepreneur Thinker Feeler
Currently helping ambitious businesses grow through data and a deep understanding of human behaviour via Liquid Bold. Previously designing change at McKinsey & Co. for over 7 years.
Spot me in my natural habitat of food and specialty coffee, contemplating intersectional feminism and the importance of critical thinking in the age of AI.
A short manifesto
"Design is a verb, an act. Anyone is free to pick up the ball and run with it. What a professional designer brings to the act is intention."
— Mike Monteiro, Ruined by Design
I don't just create products, websites, apps, journeys, etc.
I marry human psychology, a start-up mindset, and a fascination for technology to drive towards purpose. Together with multi-disciplinary teams I create holistic solutions (both online and offline) that meet real human needs and unlock business (and societal) value.
This means I typically play the role of Chief Design Officer, Head of Customer Experience & Insights, Head of Product, Marketing Director, and Head of Change Management — sometimes all within the same day.
A snapshot of my work
From financial health to employee wellness and B2B relationships in the construction industry, my breadth of experience across Africa, the United Kingdom, and the Middle East continues to shape my unique perspective.
Drop me a line if something sparks joy and you’d like to collaborate.
Exhibit A: Health & wellness
Reinventing a long-established retailer into a fit-for-future digital wellness business that strives to touch the lives of millions of people across the world, including:
▶︎ Conducting quantitative and qualitative consumer research and experiments across 3 continents
▶︎ Defining the core value proposition for consumers, employers, and wellness partners alike
▶︎ Designing the end-to-end consumer experience across web, app, and physical stores
Exhibit B: Finance
Developing a combined digital/human future planning service to empower individuals to get started with investing so that they can achieve their goals, including:
▶︎ Shaping the vision for the end-to-end customer proposition, informed by qualitative customer research and quick online experiments
▶︎ Building “full stack” design capability and implementing true agile ways of working to launch the MVP iteration
▶︎ Calibrating an institution-wide tone of voice that simultaneously informs and empowers customers to make their own decisions
Exhibit C: Construction
Building a new, independent (and income-generating) digital business for a traditional construction player in less than 3 months, including:
▶︎ Shaping the ecosystem value proposition for various partners and suppliers
▶︎ Overseeing product design and development of the digital e-commerce platform
▶︎ Envisioning the business’ strategic potential and developing the longer-term product roadmap
(NOTE: Any names, accompanying visuals, and impact metrics have been omitted in order to protect client confidentiality.)